Google ads Specialist

Google Ads Specialist

Responsibilities

• Manage all areas concerning Google Ad campaigns, including creations and optimization of ad campaigns and paid search landing pages.

• Analyze and optimize ad campaigns for ROI.

• Drive different types of online marketing campaigns using Google Ads.

• Analyze and optimize PPC campaigns to drive ROI.

• Manage and optimize multi-device display campaigns.

• Develop search marketing-PPC strategies that ensure the highest visibility online.

• Work within a team of marketers, Google Ads specialists, and engineers.

• Creation of creatives to display campaigns .

Requirements:

• A bachelor's degree in Marketing or any related field, with a very strong educational background in the concepts of digital marketing.

• Certification in Google Ads to ensure that the specialist is current with the latest best practices in Google advertising.

• Proven experience running campaigns in Google Ads requires at least 6 years of experience in creating, managing, and optimizing ad campaigns.

• Proficient in analytics tools such as Google Analytics to track campaign success and make data-driven decisions.

• Strong budget management skills for efficiency in allocating and managing advertising budgets in a manner that maximizes ROI.

• Strong analytical competency to interpret campaign data, understand KPIs, and optimize performance.

• Knowledge of SEM practices, including keyword research, quality scores, and other best practices to achieve the best ad placements.

• Excellent communication to effectively convey campaign results, strategies, and recommendations to stakeholders or internal team members.