Social Media Marketing Manager

We’re seeking an experienced Social Media Ads Manager to create and optimize paid campaigns that drive results and build brand visibility.

Key Responsibilities:

• Campaign Strategy: Plan and execute data-driven social media ad campaigns across platforms.
• Ad Creation: Develop engaging ad creatives, working closely with the design and content teams.
• Targeting & Optimization: Define precise audience targeting strategies to maximize reach and return on investment (ROI).
• Performance Tracking: Monitor ad performance, analyze key metrics, and provide actionable insights.
• Budget Management: Manage ad spend efficiently to maximize impact and meet KPIs.
• A/B Testing: Test different ad formats, visuals, and messaging to improve performance.
• Trend Awareness: Stay updated on platform updates, trends, and algorithm changes.
• Reporting: Provide regular performance reports with clear insights and recommendations for future campaigns.

What We're Looking For:

• Proven experience in managing paid social media campaigns (Facebook Ads, Instagram Ads, TikTok Ads, etc.).
• Strong knowledge of ad targeting, audience segmentation, and campaign optimization.
• Proficiency in ad platforms and analytics tools (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Analytics).
• Creative mindset with the ability to collaborate on ad visuals and messaging.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to manage budgets and deliver cost-efficient results.
• Attention to detail and strong organizational skills.