Social Media Marketing Manager
Social Media Marketing Manager
We’re seeking an experienced Social Media Ads Manager to create and optimize paid campaigns that drive results and build brand visibility.
Key Responsibilities:
- Campaign Strategy: Plan and execute data-driven social media ad campaigns across platforms.
- Ad Creation: Develop engaging ad creatives, working closely with the design and content teams.
- Targeting & Optimization: Define precise audience targeting strategies to maximize reach and return on investment (ROI).
- Performance Tracking: Monitor ad performance, analyze key metrics, and provide actionable insights.
- Budget Management: Manage ad spend efficiently to maximize impact and meet KPIs.
- A/B Testing: Test different ad formats, visuals, and messaging to improve performance.
- Trend Awareness: Stay updated on platform updates, trends, and algorithm changes.
- Reporting: Provide regular performance reports with clear insights and recommendations for future campaigns.
What We're Looking For:
- Proven experience in managing paid social media campaigns (Facebook Ads, Instagram Ads, TikTok Ads, etc.).
- Strong knowledge of ad targeting, audience segmentation, and campaign optimization.
- Proficiency in ad platforms and analytics tools (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Analytics).
- Creative mindset with the ability to collaborate on ad visuals and messaging.
- Strong analytical skills to interpret data and make informed decisions.
- Ability to manage budgets and deliver cost-efficient results.
- Attention to detail and strong organizational skills.