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How to Tell If a Perfume Is Expired?

    It's no longer a myth that you can tell if your perfume has gone bad. Checking your vanity for your fragrance collection, and found one of your most loved scents. However, you're not sure if it...

The Right Way to Apply Cologne

Most men don’t put much effort into choosing their personal scent. If planned properly, a man’s cologne can be an important part of their personal style. A good cologne can make you feel more att...

How to layer perfume: Create Your Signature Scent

Layering fragrances is mixing a number of different fragrances or scented items to create a personal perfume.

How long do Pura scents last?

Now on to what matters - just how long they last, those small vials.

How Long Does a Perfume Last on Average?

Cologne is also known as Eau de Cologne. In perfumery circles, it has a relatively low concentration of perfume oils. Typically 2% to 5%. It's light and fresh and is typically worn as a daytime dai...

Why do we smell so bad?

Ever caught a whiff of yourself and thought: "Whoa. What is that?" Don't worry — you're not alone.

Parfum vs Eau De Parfum vs Eau De Toilette

Parfum vs eau de parfum (EDP) vs eau de toilette (EDT). Each of these types of perfume represents a different fragrance oil concentration, therefore strength differs. These differences influence th...

Eau De Parfum and Eau De Toilette | Which one is for Men and Women?

Eau De Parfum has a higher percentage (15-20%) of essential oils than Eau De Toilette (5-15%).

What is oud scent?

Well, it is a warm, woody scent with different names, such as Oud, Aoud, or Oudh, which is derived from the heart of the agar (or aquilaria) tree. Fundamentally, Oud is a scented resin that is prod...

Eternal Perfume: Answering Your Essential Fragrance Questions

  Whether you’re a seasoned perfumer or a pro, to get the most out of your favorite fragrances, you need to know a few basic things. This time, Eternal Perfume is ready to fire up the stage by answ...